Aromatherapy Market Outlook Analysis: Why are there so few pure essential oil aromatherapy brands

Because of its high price and mysterious and wonderful uses, essential oil has long been a luxury item reserved for royalty, and is therefore known as the "soft yellow metal. The main markets are North America, Western Europe and Japan, which account for about 80% of the global market, with sales of about $20 billion (last year's figures), while other countries and regions consume very little. In France, where cosmetics and skin care products are well developed, almost every woman is accompanied by essential oil beauty care products, and in Japan and South Korea in the East, women are in the habit of doing two times a week beauty treatments with essential oil. Essential oil products in Europe and the United States and other mature cosmetic markets, essential oil products generally account for more than 30% of the overall cosmetics market. At present, the domestic cosmetics market has a capacity of more than 200 billion, of which essential oils account for less than 2%. Therefore, the essential oil industry is one of the most potent and lucrative segments of the Japanese chemical industry, with a huge market share.
The first is the pursuit of quality life. Young people are increasingly interested in healthy and fashionable lives, and the complex sense of smell, which is one of the five senses of human beings, is of course rapidly gaining attention. In terms of the quality of aromatherapy, pure essential oil aromatherapy is very popular among the petty and middle-class consumers because it uses plants and has a natural and pure atmosphere.
On the other hand, the health healing effect. In the modern fast-paced and high-intensity life style, most people are in a subhealthy state, and various symptoms such as back pain, shoulder and neck pain have become the "standard" of urban subhealthy people. A considerable number of young people also suffer from depression, insomnia and other states, which are popular because pure essential oils can be used for toning the body, relieving fatigue and soothing the mind through aromatherapy.
On the contrary, the domestic supply of essential oils in the market has been in a state of lack of research and development, and there are few brands that specialize in the research of essential oils, and consumers in the market are not strongly aware of the brand. There is a huge space for brands.

Despite the fact that aromatherapy products on the market are being upgraded in terms of packaging design and value, the core of aromatherapy products lies in the volatiles. However, in the end, the core of the product lies in the raw material volatiles, and the vast majority of aromatherapy products on the market use essential oils as raw materials. Even if essential oils are used as raw materials, the so-called essential oil products are mostly diluted with other chemical ingredients such as diluents and extenders, some of which are of low purity, some of which are mixed with too many impurities, and some of which are even of very poor quality, and the volatile substances are harmful to the human body.
At present, there are many low-end and low-cost products in the market, and there is a lack of quality aromatherapy products.
Here we start with the concept of essential oils and essences and other raw materials.
There is a lot of confusion between the concepts of essential oils and essential oils, which leads to a wide range of products and consumers are unable to distinguish between them.
Essential oils are organic metabolites of plants, formed through photosynthesis and chemistry in the oil glands inside or above plant tissues, and are found in flowers, seeds, bark, leaves, roots, resins, tree bark, and tree resin.

By essential oils, the industry means 100% pure, natural, plant-based essential oils, without any blends or other chemicals.
Pure essential oils (100% purity) are corrosive, volatile and have medicinal effects (some plant oils can be compared to the effects of herbal medicines), so most products are not recommended for use and should be avoided in contact with the skin.
As a consumer, most of the essential oils you buy are blended and diluted to create a complex essential oil blend. 
In the case of aromatherapy, water or sprays, they usually contain more than 10% essential oils, although the higher the concentration, the more natural and pleasant the taste. The higher the concentration, of course, the more natural and pleasant the taste. However, there are usually very few fragrance products on the market that exceed 30%. Instead, more inexpensive ingredients are used instead.
Essence: A multi-component mixture made from raw materials, blended and sometimes added with appropriate diluents, is called essence.
It is also divided into natural and chemical extracts. The one we come across most often in our daily lives is "chemically synthesized". In simple terms, it is a chemical synthesis in a laboratory that imitates the taste of natural essential oils.       
So what is the difference between pure natural essential oils and the other essential oils on the market?
Purity: Pure natural plant essential oils, which are 100% pure, are the raw ingredients of other essential oils in the water; high-grade fireless rattan diffusers or candle diffusers are derivatives of essential oils.
Differences in ingredients: The vast majority of water or ordinary aromatherapy is made from chemical substances such as essential oils and co-solvents.

Differences in flavor: Essential oils have a longer lasting flavor and can be more intense, while essential oils are natural and usually less intense.
The difference in effect on the health and emotional well-being of the human body: essential oils have natural medicinal properties.
A bottle of 100% natural essential oil diffuser is worth more than 10 bottles of ordinary essential oil diffuser products.    
Core advantages.   
1. 100% essential oil content of plants.
2, no added essence, diluent, expansion agent and other chemical ingredients.
3, natural flavor, healing effect.
Pure plant essential oils have so many advantages, as consumers with common sense and the pursuit of quality are certainly willing to buy, but from the point of view of the products on the market, it is more difficult to find high quality essential oils. This is inseparable from the factors of production and sales.

First, the main consumers in the market are still mainly the general public, and the habit of using essential oils is just beginning to develop in China, lacking a certain amount of product knowledge.
2. After layers of supply chain, quality control problems may arise in each link from the raw material side of the botanical gardens, the trade side of the wooden materials, and the extraction side of the essential oil, and the quality of the essential oil itself is difficult to control.

3. The problem of profit cost: assuming that pure essential oils of high quality are sold as fragrances, the profit margin is about 60% under the current market price system; but after diluting and blending ten sets of ordinary essential oils or fireless rattan fragrances, the profit margin can even be over 90%.
As a result of the above factors, the market for high-end quality products has been in short supply. With these factors, the market for high-end quality products has always been in short supply, and consumers are looking for quality products in the market. It should be said that this is one of the few blue ocean areas in the fierce competition for Japanese products, and it is expected that in the next two to three years, there will be a large number of essential oil lavender brands that will continue to enter this track by sticking to their original vision and insisting on good products. We'll see what happens.